I LOVE MY BRAND

Get your audience to love your brand too

Learn how event experiences can forge strong emotional bonds between a brand and an audience. 2Fish and their client explain how they made it happen and how you can push your creative boundaries to make your brand a part of someone’s life!

CASE STUDY

Cussons 'Pure Oasis' Australian Open 2010.

PANEL

Glen Ryan
2Fish Creative Director
Simone Cote
Cussons Australia Category Marketing Manager - Personal Care

2020 VISION

What is the future of our business and industry?

• The latest in Social Media marketing – max your potential
• What’s the future of AV – is 3D the real winner?
• Marketing small to medium businesses – expectations and execution
• Production now and production in 2020 – what changes await and how do we manage them?

You will hear from experts in social media, event production, marketing and audio visual on how you can take your business into the next decade and stay ahead of your competition.

PANEL

Rob Lawson
CEO & Founder - iQuantum Pty Ltd
Andrew Silcox
Marketing Analyst Specialist, General Manager - BlueFrog Marketing
John Edwards
Audio Visual Expert, General Manager - Haycom Australia
Peter Mousaferiadis
PAN Events

FACILITATOR

Jennifer Trethewey
Managing Director - The JT Group - Marketing/Project Management/Events

LEADER OF THE PACK

Be inspired by what trends are coming for 2011

Discover the latest and looming trends from our panel of industry hipsters. See what's hot in event style and design, how brand innovation and marketing will evolve, and which ideas have our panel screaming 'never again!'

PANEL

Tom Rutherford
Chef/Creative Director fnb
Trevor Young
Principal of ParkYoung, author of the blog PR Warrior
Xen
Director, Trumpet Events
Ian Andrew Walsh
Managing Director, G1 Group

FACILITATOR

Col Cameron
Artistic Director,Wacky Entertainment

MORE THAN MERE DECORATION

Transform your event into a whole new world

Hear one of Australia's most experienced and passionate event managers discuss how to transform your event from ordinary to extraordinary. Peter Jack will give you the inside knowledge on creating the ultimate wow factor for your event and guests- the importance of themeing, how lighting can create spectacular ambience, attention to detail and how production pieces can be more than just decoration.

This showcase of how event production and technologies have transformed over the years is one not to be missed!

Peter Jack
ID Events

BIG, BOLD & BOISTEROUS

The realities of running and supplying large scale events

Behind Australia’s best and biggest events churns a vast machine of intricate operations. The difference between order and chaos hinges on strong contingency plans, risk management and crowd control. Risk management is not just about saftey, this talk will cover:

• Financial
• Natural Environment
• Brand - public image and reputation
• People
• Assets
• Noise/community
• Stakeholder, crisis, communication plan
• Personal wellbeing
• Strategic Objectives
• Business Interruption
• Regulations / OHS

This is your chance to learn from the experience of festival veterans.

PANEL

Bea Tomlin
Director of Beaspoke Safety
Dave Deveny
Managing Director Ready, Set, Go Productions P/L
Tracey Crosling
Sales and Marketing Manager, Flemington - The Event Centre

FACILITATOR

Emily O'Brian
Project Manager, Emmalineau

THE ULTIMATE MASTER CLASS

See an event come to life!

Refresh your skills as three master event managers share the secrets to their success. Learn how they tackle the big challenges, where they find creative inspiration and what key ingredients make for a successful event.

PANEL

Jo-Anne Morgan 
The Conference Box
Brad Cocks
Producer, DG Global
Damien De Jong
Action Events
Kim Hesse
Venues 2 Events

FACILITATOR

Col Cameron
Artistic Director,Wacky Entertainmnet

STRUTTING THEIR STUFF

Behind the scenes to fashion and events

The L’Oréal Melbourne Fashion Festival is renowned for innovative campaigns and events that would rival any leading international fashion festival. This is a rare opportunity to meet the creative geniuses behind this extraordinary festival which includes rolling out 160 events within the festival! Get an exclusive behind-the-scenes look at how this event is put together; the ideas, the vision and the logistics.

PANEL

Karen Webster
Festival Director of LMFF
Kiri Delly
General Manager, for finance, events and operations of LMFF
Brooke Shell
Key Account Director, AMPR

FACILITATOR

Meri Took
Staging Rentals & Construction Services

THE CHARITY CHAMPIONS

Meet the brains behind our successful charities

Sourcing the charity dollar needs ingenuity, constantly new ideas and guts.

In the 2005 the typical charity event was a grand ball, however much has changed since then. In this session you will learn the secrets of success through our most popular charities. Learn what makes them successful - year after year. How do they keep their events inspired and the people coming back? This talk is not to be missed.

PANEL

Katrina Ortolan
Cure our Kids
Stephen May
Epworth Hospital
Liliana Saneli
Perfect Events

FACILITATOR

Peter Jones
Director, Peter Jones Special Events

ARE YOU BEING SERVED?

Is your menu memorable (for the right reasons!)

Top Melbourne Chefs will come together to reveal the new culinary trends and what your audiences will expect in the year to come. They will discuss styles, the language of menus and how to deliver exceptional food. Facilitated by Tom Rutherford who is coming directly from a sojourn in France will facilitate this open and dynamic discussion with the audience.

PANEL

Adam D'Sylva
Coda Bar and Restaurant
Dan Shanks
Atlantic Group V

FACILITATOR

Tom Rutherford
Chef/Creative Director fnb

ACTION ITEM:

First class events with your boss’s budget?

Especially for in-house event organisers and EAs and PAs this session will show you all the tips and tricks needed to make the most for your event - with your boss’ budget. This session will answer the crucial questions such as what are the elements required to put on a good party with a limited budget? How do you show your boss the value of your event? Learn techniques like that you can take back to your office and use today.

PANEL

Yvette Jean
AIOP Victoria Secretariant and National Business Develpoment Officer
Office Manager, Strategic Project PartnersPty Ltd
Naomi McGillivray
Office Manager, CB Richard Ellis (V) Pty Ltd

FACILITATOR

Maureen DeGroot
Managing Director, De Groots Media

DEAL OR NO DEAL

Learn how to secure and deliver an event - who would you choose to enhance your event?

Before you get into planning the event - you first have to secure it! And then you need to decide on who will enhance it - a PR Agent, an Advertising Agent or an Event Producer? In this session, learn the techniques on how to secure an event through the tricky tendering process and who to hire to lift its profile. This session will cover - how to respond, what to include, and what not to and how to stand out from the competition.

PANEL

Georgie Cox
Managing Director, Cox Marketing
John Perry
Managing Director, The Furnance Advertising Agency
Andrew Hiebl
Business Events Geelong

FACILITATOR

Jon Hopwood

THE 6TH SENSE

The art of creating your event, what is the sixth sense?

The full sensory experience is what will make your event stand out from the rest and keep your client’s coming back for more. Jeremy Garling, Great Southern E-vents will take you through a journey on how to harness the power of Sight, Sound, Taste, Touch and Smell to perfect the art of creating your events. You will also learn about the power of your sixth sense...discover what yours is...

Jeremy Garling
GSE